CREATIVE DIRECTION / CONTENT PRODUCTION / SOCIAL MEDIA STRATEGY / INFLUENCER RELATIONS
Sophisticated Spreads is a cheese and charcuterie board company that hones in on the tastes of California culture and features locally sourced ingredients through showstopping grazing table displays. 22 Los Angeles supported Sophisticated Spreads with content creation, social media strategy as well as influencer partnerships. With celebrity partners like Sofía Vergara, Jessica Alba, Bebe Rexha and JoJo Siwa, Sophisticated Spreads has been able to use the virality of TikTok to organically grow into a six-figure company in less than a year.